Site Feasibility Studies

Conducting a feasibility study is an essential step in the development process. The feasibility study highlights the reasons why developers should or should not develop a center or open a store.

Site Evaluation

Through detailed fieldwork, the physical characteristics of an existing site and/or site plans for a proposed site are evaluated on the following criteria:

Ingress / egress
Parking
Visibility
Access
Topography
Signage
Traffic counts
Cotenants / adjacencies

Evaluating site and market characteristics is one of the more qualitative, and less quantitative aspects of market research for retailers. Experience plays an important role in evaluating the above criteria. The principals of TMM provide over fifteen years experience in retail site evaluation.